My Role
When Johnny Drinks came to me with this campaign, it was open-ended with room for creative direction. My role involved strategic content planning, content creation, and campaign execution. I worked to shape the vision, develop engaging content, and optimize the campaign for maximum impact, ensuring every element aligned with the brand's goals.
Strategic Content Planning
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Analyzed target audience and brand objectives
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Developed a tailored content strategy for maximum engagement
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Identified key messaging, content themes, and distribution channels
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Aligned content with audience needs and brand goals to drive results
Content Creation
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Produced high-quality visuals and copy for social media and digital platforms
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Crafted compelling storytelling to resonate with the target audience
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Developed engaging multimedia content, including images, videos, and graphics
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Ensured brand consistency across all content pieces
Campaign Execution & Optimization
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Launched and monitored the campaign across multiple platforms
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Analyzed performance data to optimize content in real-time
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Adjusted strategies based on audience feedback and engagement metrics
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Ensured continuous alignment with campaign goals for maximum results
My Role
When Johnny Drinks came to me with this campaign, it was open-ended with room for creative direction. My role involved strategic content planning, content creation, and campaign execution. I worked to shape the vision, develop engaging content, and optimize the campaign for maximum impact, ensuring every element aligned with the brand's goals.
Johnny Drinks Bourbon Launch
Achieved $50K in sales within 30 days, leading to a complete sell-out of stock.
The Numbers
50M +
Social Impressions
By deploying a series of strategic social media posts before and during the bourbon launch, we generated over 50 million impressions within 30 days.
$50k
Revenue
Converting those 50 million impressions into sales through high-quality, strategic posts helped generate $50K in revenue.
30 Days
Timeline
By leveraging high-quality, strategic posts and creating a sense of scarcity, we converted 50 million impressions into sales, generating $50K in revenue—all within just 30 days.